New Media Isn't Just A Medium (Mcluhanism)

The 'Prophet' of The Media, Marshall McLuhan

We are living in a global village - a term coined by 'the prophet of the media', Herbert Marshall McLuhan 30 years before the world knew what is Internet and what can it does to human civilization. And Mcluhan himself who would have been more than 100 year old if he had live today - didn't have the chance to experience it.   

Global village doesn't only mean that this flat world is where people can share some common values and information. As Mcluhan argued that of major effect of the global village is that it would cause people not minding their own business in the global village. Mcluhan was right when he predicted that a new medium (Internet) is going to become the extension of awareness.

Even so, many people are oblivious on how the media can build, shape, develop and control their perception, idea, and thinking whilst at the same time, subconsciously making media a reliant tool for them in everything that they do.

Back in the 90's, Tun Mahathir who was the Prime Minister at that time had lamented on how the Malays were being misled with ridiculous ghost stories because of the Malay media love to project such thing. And when the Internet had existed, he then worried about the harm that globalization could caused.